This study found that companies embracing creativity outperform peers and competitors on various KPIs such as growth, market share and talent acquisition.
These are their key findings:
- A paradox: despite the perceived benefits of creativity, 61% of companies do not see their companies as creative.
- A motivation: more companies that foster creativity achieve exceptional revenue growth than peers. They also enjoy greater market share and competitive leadership. They also win recognition as a best place to work.
- A clue: companies put creativity on the business agenda.
- A tip: creativity thrives with leadership support.
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