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How crucial is creativity to your business success?

Mikhail CHEMIAKIN, insight, coaching, creativity, success
Mikhail CHEMIAKIN – Portait de Valery Panov, 1979 – Huile sur toile, 106.5 x 106.5 cm


A study carried out amongst senior managers from corporations across a diverse set of industries by Forrester Consulting for Adobe investigated how creativity influences business outcomes.

This study found that companies embracing creativity outperform peers and competitors on various KPIs such as growth, market share and talent acquisition.

These are their key findings:

  • A paradox: despite the perceived benefits of creativity, 61% of companies do not see their companies as creative.
  • A motivation: more companies that foster creativity achieve exceptional revenue growth than peers. They also enjoy greater market share and competitive leadership. They also win recognition as a best place to work.
  • A clue: companies put creativity on the business agenda.
  • A tip: creativity thrives with leadership support.

For the full report, click here.

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